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Practice Test -Marketing Awareness

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1. The ____ is the symbol that cannot be spoken in a brand. 



2. The selection of appropriate media is based upon 



3. Which of the following stages of the product life cycle focuses on expanding market and creating product awareness and trial? 



4. _______ is the material supplied to the magazine or newspaper to use in the production of the advertisement.



5. Market information means 



6. A psychographic profile reveals a Consume segment's; 



7. It is an element, word, or design that differentiates one brand from another and is known as 



8. Which of the following is true? 



9.
What are the disadvantages of magazine advertising? 
1) Lead time can be months
2) Lesser reach compared with television 
3) Reader chooses whether and how long to view 
4) May be inappropriate mix with magazine content. 
5) Static images only. 



10. “Zindagi ke saath bhi zindagi ke baad bhi” is a punchline of - 



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Marketing Awareness

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